Industries, which are characterized by a software for performing their final product operation, like machine tools, medical devices (Orthodontics, Orthopedics) and metrology face very specific challenges in this new age economy. With external macro-economic challenges, companies in these segments are striving to create new differentiations in their products/services, which are getting eroded over a period of time. Also there have been paradigm shifts in engineering processes/technologies, user demographics, software technologies/devices forcing companies to look for a strategic lever to bring in differentiation in their offering. Along with traditional business improvement strategies, new age companies are looking at software technology as one of the strong enablers for getting the required differentiation in their product, and thereby, improving the final customer experience.